Develop a social media initiative to increase by 75% the number of at-risk individuals who get tested for HIV and know their status

Pillar: Diagnose
Goal: Reduce by 75% HIV-related disparities and health inequities in 5 years.
Strategy: Develop a social media initiative to increase by 75% the number of at-risk individuals who get tested for HIV and know their status.
Target: : Black LGBTQ+, Colleges, Gay families, LGBTQ+ university student groups, Technical schools, Underground sororities/fraternities

Key Activities:

High Priority and Disruptively Innovative

  1. Disseminate information about End HIV 901 and PrEP to youth through social media.
  2. Hire a centralized social media manager who partners with all involved organizations to create, compile, post, and analyze social media data.
  3. Filter audience on social media platforms so that a specific, targeted age group will be reached.
  4. Create media campaign for Shelby County Schools and charter schools for HIV testing three times a year.
  5. Create PSA competition for high schools for World AIDS Day.
  6. Use social media campaigns to advertise
    through park systems/community centers;
    offer incentives.
  7. Use text messaging and Facebook to send appointment reminders to youth.

Key Partners

Boys & Girls Clubs, Bridges, Charter Schools, Greendot, Exchange Club, FFL, Fraternities & Sororities, Frayser Community School, High school youth-led groups, HH, HL, Job Corps, LCHN, OM, PEAS, Inc., Planned Parenthood, TC, The Haven, Tech schools, SCS, SJCRH, Coordinated School Health, The Paige, Universities/colleges, WeCareTN, Youth organizations

Potential Funding Sources

  • Corporate grants
  • Elton John Foundation
  • Gilead Sciences
  • Health Care companies
  • Public/private funding sources
  • RW
  • SE AETC
  • Shelby County Government
  • SCHD
  • State, local and federal resources
  • TDOH
  • ViiV Healthcare

Estimated Funding Allocation

  • Social and mass media estimated costs (social media specialist, graphic artist, mass media artist @ $50,000; Facilitator @$10,000)
    Total: $60,000

Outcomes

(Reported annually, locally monitored more frequently)

  • # of Social Media site views
  • # of patients utilizing text message reminders for adherence

Monitoring Data Source

  • # of youth tested
  • # of events
  • Data analytics from social media posts/websites