Increase awareness of HIV-related disparities and health inequities through various artistic mediums (e.g. photography, live music, monologues) that are accessible to the community

Pillar: Prevent
Goal: Reduce by 75% HIV-related disparities and health inequities in 5 years.
Strategy: Increase awareness of HIV-related disparities and health inequities through various artistic mediums (e.g. photography, live music, monologues) that are accessible to the community.
Target: All ages, All communities, All races, Senior citizens, Youth/Young adults

Key Activities:

High Priority and Disruptively Innovative

  1. Host an art showcase with live music and personal monologues from people who are HIV positive or negative and can share their thoughts about living with HIV or remaining negative.
  2. Create art-based events for different age groups.
  3. Locate funding opportunities to display exhibits for wider exposure.
  4. Use photovoice projects.
  5. Create local community-level art contests.
  6. Invite local artists to engage with us in this art-based program.
  7. Create artistic expression to honor people who have been lost to HIV/AIDS in the community.
  8. Work with local artists to design and paint a community wall mural that is relevant to the increase of HIV-related disparities and health inequities. Consider creating it in a community that experiences a high rate of these disparities and inequities. A good example of a community mural is “Midtown is Our Memphis” off of Rembert and Poplar.
  9. Insert QR codes on the murals for people to get access to resources for free testing, PrEP information, and treatment.
  10. Promote mural and associated awareness effort via social media.
  11. Use photos from the art showcase event to change the narrative locally.
  12. Work with existing art groups to incorporate the HIV message.
  13. Create a podcast series with a limited number of episodes on issues related to HIV.
  14. Create 1-2 minute video series on social media platforms (Instagram, TikTok, etc.), including a hashtag campaign. The series can feature a variety of topics, including poetry.

Key Partners

“LáDeia Joyce” (Public figure), Community centers, Crosstown Concourse Arts, Hattiloo Repertory Theatre, Headliners, Local community advisory boards, Orange Mound Gallery/The Collective, Parks & Recreation Department, Ryan White–funded clinics, SCHD, Shelby County Schools, University of Memphis, School of Public Health, UT Pharma advocacy group (HIV)

Potential Funding Sources

  • CDC for social media ads
  • CDC HIV prevention and surveillance programs
  • Crosstown Concourse Arts
  • Gilead
  • HIV school-based grant funds
  • Janssen
  • RWHAP
  • State and/or local funding
  • STD funding
  • TDH for TDH data monitoring and assistance
  • A supplier of art supplies

Estimated Funding Allocation

  • $5000/ea. X2 = $10,000, Art showcase
    (entertainment, audio/visual rental, venue, incentives, art supplies)
  • $40,000 for coordinator
  • $1000/ea. X2 = $2000, advertisements
  • $10,000 for mural

Total: $62,000

Outcomes

(Reported annually, locally monitored more frequently)

  • # of creative artistic community interventions for HIV prevention
  • # of posters and billboards promoting HIV care and prevention

Monitoring Data Source

  • Local protocols
  • Local reports
  • Social media/digital advertising agencies (using QR codes in murals)
  • Tennessee Department of Health data monitoring