Revitalize the “Social Network Strategy” (SNS; maximizing the power of influence that social connections share) and expand

Pillar: Diagnose
Goal: Reduce by 75% the number of all new HIV diagnoses by 2025.
Strategy: Revitalize the “Social Network Strategy” (SNS; maximizing the power of influence that social connections share) and expand.
Target: Youth, Young adults, Everyone

Key Activities:

High Priority and Disruptively Innovative

  1. Incorporate Headliners’ Community Advisory Board (sexual
    minority youth and young adult) events to support Social
    Network Strategy.
  2. Create a social media campaign using local celebrities and
    spokespersons to recruit people for testing.

Key Partners

Friends For Life, Headliners, My
Sistah’s House, OM, PEAS, Inc.,
SisterReach, The Corner, WeCare
High Priority and Disruptively Innovative

Potential Funding Sources

  • Grants

Estimated Funding Allocation

  • $5,000 (gift cards)
  • $1,500 (social media campaign)

Total: $6500

Outcomes

(Reported annually, locally monitored more frequently)

  • #events that offer testing
  • #individuals that test, linked to care or PrEP while at the event
  • #Social media likes/shares

Monitoring Data Source

  • CBOs annual reports about SNS to improve testing, state and local linkage and prevention data
  • Social Media analytics
  • CDC testing/linkage data
  • Surveillance data